VOSS WATER

Created and launched a new campaign for VOSS water with Seven Bucks Creative featuring Dwayne Johnson, a longtime Voss water fan and recently positioned as an investor and strategic advisor to the global VOSS water company. This work created a new elevated voice and narrative for both DJ and Voss, with the line “IN THIS LIFE YOU GET OUT WHAT YOU PUT IN, with DJ as the embodiment of the hard work, determination and drive it takes to succeed in life and be properly hydrated along the way! The print campaign creative ran in key markets nationally in large outdoor spectaculars, and at retail. The video content was widely shown across all social, digital and paid-media channels on-air and online.

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