"TV BOSS"

With 7 highly-awarded spots in total, the “TV BOSS” all-media campaign ran with heavy rotation on 20+ channels on solely donated media for over 5+ years and was deemed one of the most successful in the history of the Ad Council.

Spearheaded by the Motion Picture Academy's long-time president and Hollywood icon, Jack Valenti, the campaign was one of the first public service efforts
to raise awareness of parental controls, allowing parents to block inappropriate content on TV before Congress stepped in, giving more creative freedom to the filmmakers and studios.