PROJECT ROCK: IRON WILL

Led the Seven Bucks creative team in developing and producing all-media creative content for Project Rock’s IRON WILL Collection. This collection kicked off a new creative space that reflected the iron will that it takes to dig deep within yourself and push yourself to be the best. It also launched Team Project Rock and introduced Youth talent, alongside DJ and Lindsey Vonn. Project Rock is Dwayne Johnson’s signature training line of gear, apparel, training shoes, and technology, and is true to his personal philosophy in the gym and beyond.