"LIVE UNITED": THE MOVEMENT
We created the very first masterbrand United Way campaign that allowed them to transcend borders and communicate just how deep and widespread their reach wasand to reflect what it means to "Live United". The United Way needed a credo and a mission. They needed a way to truly unite all of the different people whose lives they empower and make better. They needed a movement.
The campaign and its message caught on like wildfire in multiple countries and truly empowered everyone that came into contact with it to become a part of the movement, with the "Live United" t-shirt, serving as the unifying symbol of the campaign.
THE "LIVE UNITED" MOVEMENT
Like any great movement, the power of the people fuels momentum.
The "Live United" campaign has grown in towns and cities all over North and South America from flash mobs, to YouTube channels.
